Rhetorical Strategies Part 1

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Ethos - convincing an audience with a credible person as the evidence.
(artist, famous doctors, etc.)

Pathos - convincing a audience through their emotions

Logos - persuading an audience using facts and figures

Kairos - a right time for a decision or action

Example: ETHOS
story - The Ethical Challenges Self-Driving Cars Face Everyday
author - Johannes, philosopher ( works with engineers in, “Standard Center Automative Research”)

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